Why a BigCommerce SEO Plan Can Boost Your Profits

Figuring out ways to increase sales through different marketing channels can be daunting. Where do you even begin?

While there is no shortage of great options to choose from here, you may want to start off with a rock-solid BigCommerce SEO plan before you investigate other forms of marketing. Until you optimize your website for the search engines and actually start bringing in organic traffic, you are going about your marketing all wrong.

Why is SEO Necessary For BigCommerce Stores?

You might look at search engine optimization as some kind of abstract concept when in reality it should be the central focus of your marketing strategy. Despite the fact that it can be difficult to gauge how well your investment into SEO is doing in the early stages, you absolutely need to get a handle on this aspect of your marketing if you intend on getting more sales and boosting your business overall.

Here are just a few of the most important benefits of running a successful BigCommerce SEO campaign:

  • Better interlinking between your web pages.
  • Optimized category or collection pages that help Google understand what products you sell on your site.
  • Meta titles that help improve click through rates on Google.
  • Informative blog articles that connect with your target audience and provide greater context for the search engines.
  • A wealth of high-quality backlinks that will boost your domain authority and help you land on page one for more keywords.
  • Other optimizations like site speed that can improve the user experience and help users convert more often.
  • Better brand recognition that will not only help boost your business overall but may also directly result in sales and repeat business.

BigCommerce is a great platform that has a number of great benefits for eCommerce merchants, but nothing can replace the power of a well-implemented SEO campaign. In terms of marketing, right now there is no better option for growing a business than optimizing for the search engines.

Why this works is because once you begin to work on your eCommerce SEO, your website will begin to naturally attract more and more shoppers. This is how you build a strong backbone for your business, through constant organic traffic that is targeted within the scope of a smart marketing strategy.

It’s Time to Improve Your Sales

Stop getting tripped up over whether or not SEO is the right move for your business. If you want to get ahead and improve your sales figures, a BigCommerce SEO strategy is an absolute must.

Who do you trust to manage such a campaign though? The results you get from a marketing strategy can vary substantially based on who is actually doing the work. In cases like this where you are trying to really grow your business, you need a skilled agency that specializes in search engine optimization campaigns for BigCommerce sites.

That agency is Genius eCommerce®. They are a dedicated eCommerce marketing agency that knows the platform inside and out. They are recognized as the best service online for marketing eCommerce stores, so if you are trying to give your business a real boost, they are the team you want to contact.

Marketing is too important to let everything go to amatures that don’t really know what they are doing. And remember, all of your competitors are already investing in SEO, because that’s the only way to reach page one in competitive niches. The longer you wait, the harder it will be to improve your position in the SERPs in order to outperform your competitors.

Contact Genius eCommerce® today and start making the best possible choice for your business.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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