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Every company with a website wants to attract more leads and grow their audience. To do this, they need to publish original and engaging content useful to their visitors. However, there’s so much information on the web that it can become difficult to keep your site relevant and readable. If your site becomes too congested with spam posts, weak links, duplicate content or useless images, it becomes harder for your audience to find what they’re looking for. When these issues occur on your site, it can cause visitors to leave in a huff and possibly never return. This is why you need an online content moderation platform that can help you keep control of what gets posted on your site. In this article, we’ll explain the steps of picking the best content moderation tool:
Build a strong editorial team.
A contents moderation strategy without strong editorial leadership will never get off the ground. You’ll need to hire a contents manager and a content editor to help you stay on top of the process. Both of these positions will come with their own set of responsibilities and duties. You’ll need a contents manager to manage the editorial workflow, oversee the production process, and help keep the content team organized and productive.
A content editor, on the other hand, will be responsible for curating the final product and creating the high-quality contents your site is known for. Both roles will require you to have a thorough understanding of the writing process and the ability to work closely with authors and editors to create quality contents.
Find out which content needs to be moderated.
Unless you’re only publishing articles about cats, puppies, and baby seals, your site will have a mix of contents. Just because your article about the benefits of CBD oil is interesting to you doesn’t mean it’s interesting to your readers.
If you have a lot of topics you cover on your site, you have to have a contents moderation strategy. Select one or two cases to serve as a representative of all others. These should be topics that draw a lot of reader interest but aren’t overly popular. Look at the issues on your site and see which ones generate the most reader interest. These are great candidates for your site as a “high-interest” zone.
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Determine what should be moderated by the platform.
There are several different platforms that you can use for content moderation. The most common is Google’s Content Management System (CMS), known as “G Suite”. With this system, you can set up a contents moderation dashboard that can help you identify which articles need to be moderated, how they were published, and how long they will remain on your site.
By using a dashboard, you can also create rules that let you modify the content process or only allow certain types of content to be published. These rules can help you stay organized and ensure no content is waiting on your site forever.
Evaluate the existing tools for your site.
Before you decide which content moderation platform to use for your content moderation, it’s important to evaluate your site’s existing content moderation tools. Start by downloading a list of all of the articles on your site and their URLs. This will give you an idea of the interest level for each piece. Once you have that list, search for each article’s URL and look for the highest number of referral clicks.
You don’t want to trust your site’s traffic to a third-party tool, so make sure the tool you choose has a lot of readers and reviews. After you have narrowed your search down to a few vendors, conduct user surveys and analyze user feedback and thoughts on forums, blogs, and social media pages.
Look for a new tool for your content moderation needs.
Finally, you’ll want to look for a new tool for your content moderation needs. As you evaluate the existing options, try to find a vendor that has a large user base, has a lot of published content and can maintain a high-quality level of content. You don’t want to trust your site’s traffic to a third-party tool, so make sure the tool you choose has a lot of readers and reviews. Once you’ve narrowed your search down to a few vendors, conduct some user surveys and analyze user feedback and reviews on forums, blogs, and social media pages.
Suppose you want to keep your readers returning for more. In that case, you need an effective moderation strategy that keeps out the spam and irrelevant content and allows only high-quality readers. Build a strong editorial team, find out which content needs to be moderated, and determine what should be a moderating platform. Evaluate the existing tools for your site and look for a new tool for your content moderation needs. Finally, you’ll want to look for a new tool for your content moderation needs.