Link in Bio: How do I Promote my content on Instagram?

link in bio

Would you like to get your content seen by more people, build a strong reputation for your content, and grow a following of potential customers who’re interested in your content and get paid? If so, then the Instagram link in bio is your solution. 

It’s estimated that Instagram has over 1 billion monthly users. As a result, many brands are looking to find the best ways to interact with the Instagram community to get customers who keep coming back for more. But you shouldn’t care about the numbers; rather, focus on engagement. 

How do I promote my Content on Instagram?

If you’re new to Instagram and don’t know how to promote your content on Instagram. Don’t worry; everything you need to know to promote your content on Instagram is covered here. However, if you’re a pro user, we have something for you, too. 

Set up a Business Instagram account

If you’re serious about your business and want to promote your content on Instagram, your account must be a business account. Don’t forget that marketing is all about the audience, not you, so keep things personal that are not relevant to customers and wouldn’t get any sales

With a business account, you will get insights and statistics about your audience. Not only will it help you save your time, but it also allows you to publish your content when your followers are most active. This way, you will get more engagement on your content. 

Optimize your Instagram profile and Link in Bio

Once you set up your business Instagram, it’s time to optimize your professional Instagram account for an excellent customer appeal. Instagram Link in Bio is the only way to optimize your business profile, and Instagram offers you only one opportunity to lead a click over your website. 

link in bio

If we talk about other social platforms such as Facebook and Twitter, we can see many spam content in the caption of posts, especially in the comment section. Due to this, Instagram doesn’t let us have a clickable link in the caption of posts. 

To avoid spam links, the platform allows having only a single clickable link in the bio section. So, your bio is the only place where you can add a clickable link. Thus, always include a link to the content you want to promote. 

Promote your content through IG Ads

After creating your Instagram business account, promoting your content or post on Instagram through the app is as easy as tapping a few icons; 

  • Log in to your Instagram app and head over to your business profile.
  • Now tap “promotions” and then tap “create promotions.”
  • Chose your post and tap “promote” right under the post’s image

Fill in the details; here, Instagram will allow you to select a target audience, your budget, and duration for promotion. When you put all the necessary details, tap “create a promotion.” Once you create, Instagram will review your request; if it meets the Instagram ad policy guidelines, they will run your promotion. 

If you’re looking to find and grow your Instagram followers, paid promotions are your magic spell. This is an excellent way to introduce yourself to new people. Getting the right people is a struggle, but luckily, Instagram promotions make it easy. 

With paid promotions, you can spread your brand awareness and get your content in front of tens of thousands of people who may never reach it organically. When you’re filling in the details, Instagram asks you to choose your budget and audience, which means you will get followers interested in your business or content. 

What should I do to promote multiple contents?

We know you have many business links, such as links for websites, blogs, product pages, blogs, social accounts, and more. But, as you already know, you can’t add clickable links in the caption of Instagram posts; while Instagram allows us to have only one link in bio, what should we do to promote multiple contents? 

Thanks to Instagram link in bio tools that let us create landing pages where we can house multiple links, such as links for websites, YouTube channel, Twitter, Facebook page, product pages, and many more. Linktree, LinkBook, Shorby, Feedlink, and Campsite are the most famous examples of Instagram link in bio tools. 

If we talk about LinkBook, this program is one of the best Instagram links in bio tools. LinkBook is 100% free to use. This bio tool allows you to create a landing page to house your multiple links. Moreover, it provides some premium features at zero cost. 

  • Advanced link tracking
  • Email integrations with Mailchimp
  • Custom domains for landing pages
  • Animated links
  • Scheduled links
  • Social embedding
  • UTM parameters, and many more. 


This is how you can promote your content on Instagram. Whether you’re a newbie or pro-Instagram user, the tactics mentioned above will help you promote your content. Don’t forget to share your thoughts below in the comment section.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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