How To Get Instagram Followers For Your Small Business Account?

When you are on the platform of Instagram, you need to work your way around the platform so that you can get full advantage of the social media platform. In this article, we will be talking about the ways following which you too will be able to get Instagram followers for your small business account. Small business owners are usually shorthanded and work under a restricted budget due to which they are cannot hire a professional team of Instagram marketers who will work on their accounts. This is why they look for tips and tricks on the internet following which they too can have an Instagram presence without having to invest in Instagram marketing professionals.

Instagram is one of the most trending and happening social media platforms currently across the world. The platform has alone a huge number of active users and has been undergoing edits and changes continuously only to come out as a better social media platform. If you are a small business owner and are looking for ways following which you can get Instagram followers, then you should read this article till the end.

Why do you need Instagram followers?

Accounts of Instagram run via Instagram followers, i.e. the more number of followers an account has, the more dominance and presence the account has on the platform. This is one of the main reasons why people on Instagram constantly work towards getting more followers for their accounts. Right from putting the right hashtags to posting content consistently, there are several ways following which you too can get a huge number of Instagram following base on your account.  

Instagram followers are people who happen to follow your account, in addition to liking, commenting, and sharing your content on their respective Instagram handles. Along with that, when you are operating your small business on the platform of Instagram your customer base is your following base. This is why you need to get Instagram followers so that with the right efforts you can convert the followers on your accounts into potential customers and clients and push them towards the sales funnel. In case you haven’t given this entire concept a thought despite being a small business owner then you might be missing out on a lot of potential customers without having to look for them.

How to get more followers on your business account on Instagram?

If you have opened a new account on Instagram for your small business then you are looking for tips to get more Instagram followers to build your Instagram presence. As mentioned earlier, the more number of Instagram followers you have the dominant and strong your account becomes in your shared niche. Start by making an Instagram content calendar within which you are putting all the different content which you will be posting on your account throughout the month. The trick here is to remain consistent so that people are getting aware of your dedication and consistency towards your small business. Do not post seven contents in a day and then go inactive for weeks, that’s a huge turn-off for Instagram followers and they will not follow your account.

Take inspiration from experts on the same niche

When you are on the platform to promote your small business, make sure you are not missing out on the real stories and struggles that you have faced when you were coming up with your business. Instagram users love stories that are emotional because they love to connect with people. What is a better way to get more followers than just sharing the little between-the-shots stories among others? 

The moment you are on the platform of Instagram makes sure to connect with existing experts who happen to share the same niche as you. You can even take inspiration from them and come up with content for your account accordingly. In case you are wondering whether or not taking inspiration will be tagged as plagiarism or not then you will be relieved to know that it is not. Taking inspiration from other experts in the same niche is a healthy practice and this is how trends on Instagram come up and become viral.

Why do you need to focus on getting real Instagram followers?

The key is to get Instagram followers who happen to be people with real accounts. You do not want to have bot followers on your account since Instagram has strict policies against bot followers. This is why you need to work on getting Instagram followers who are real people and not a bot or fake accounts. You can collaborate with other users on the platform and then you will have the chance to have both the follower’s base. 

When you are on the platform of Instagram you have the potential to mend your ways and come up with a variety of audio-visual content right from photos to short and long videos. Some people also make use of the story feature and post different between-the-shots pictures of the products and services that are being offered by your small business.


Here’s the thing about small businesses, the owners are hardworking and often overwork since they are usually understaffed and work with a small budget. They cannot afford professionals who will work on their accounts and help them get Instagram followers and this is why small business owners follow different result-driven tricks on the internet.

Now that you are aware of the ways following which you will get Instagram followers on your small business account, it is time for you to put these tricks to use. Make sure to come up with a simple yet effective Instagram strategy so that you are not investing a huge amount of time on just getting followers. Although Instagram followers are important since they happen to be the majority of the customer base of small businesses. Instagram is going to remain in the trending topics across the world in the future too, so make sure you are making good use of it.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

View all posts by IITSWEB →

Leave a Reply

Your email address will not be published. Required fields are marked *