You might be a tad bit socially detached during the previous two years if you have not heard of TikTok, among the most prominent social channels. TikTok enables people to generate short-form smartphone videos ranging from five to sixty seconds in length using a variety of effects, filters, and a soundtrack. There’s no dispute about TikTok’s propensity to produce viral material; either your youngest son has already been rehearsing the current hashtag challenge, or your university daughter has already been polishing the newest dance move. However, We are curious whether or not healthcare organizations use TikTok to sell their services. Could healthcare businesses use TikTok to achieve their marketing objectives, buy TikTok fans, and aside from the viral choreographed dances? As a result, I went out to find out more.
Some Background And Statistics On TikTok
Let’s start with some information regarding this relatively new social networking platform.
- TikTok began in China in 2016 and expanded internationally in 2018.
- TikTok boasts over a billion users worldwide every month and is accessible across over 200+ countries as of October 2021.
- Sixty percent of TikTok users seem to be Generation Zers (aged 16 to 24), and eighty percent were between 16 to 34. (which includes a few of the Millennial individuals, too).
- After Whatsapp, Twitter, WhatsApp Messenger, Instagram, Facebook messenger, and WeChat, TikTok is the seventh most popular social media platform. (Beating out LinkedIn, Quora, Vimeo, Tumblr, and Pinterest!)
- TikTok was the most popular app in 2020, and it will continue to be the most popular in 2021.
In The Healthcare Industry, TikTok Is Being Used For Marketing
You must be on TikTok now if your intended audience is anyone here between the ages of 13 and 40.” OK. So, how would you use TikTok to sell your business? Cleveland Clinic revealed in late November 2020 that it created a TikTok channel. In the time of the COVID-19 outbreak, the healthcare giant said it teamed up with the famous social media site to “encourage the population to use surgical masks.” It was one of the app’s few healthcare providers. Cleveland Facility’s #MaskUp clip had over one million views within 24 hours of its network’s introduction. Starbucks, the NBA, Chipotle, and The Washington Post are among several early adopters and the most prominent businesses on TikTok. As per a survey, these businesses employ TikTok in three primary forms, which you may include into one’s private healthcare institution’s marketing technique:
Interact with the patients, particularly younger: After the first 45 minutes onto TikTok, two videos by younger, women doctors with diet and anxiousness suggestions stood out. It turns out that such kinds of videos are prevalent among younger people. A notable news reporter claims that TikTok gynecologists taught her more valuable sexuality education than her high school sex-ed class.
Make use of humor: Many more of TikTok’s top-viewed clips are hilarious. Embrace a sense of humor to present a different aspect of the company. It will make you seem more credible as well as approachable to your intended audience.
Consider new ideas: Because TikTok is a relatively new social media site, best practices have yet to be developed. This allows your company to be innovative, try something new, and convey its distinct brand voice.
Even If You’re Not Publishing, TikTok Might Be A Helpful Resource
However, don’t dismiss TikTok quietly if you do not have the workforce, energy, or abilities to publish on the network. It’s a medium to keep an eye on because of its expanding prominence, impact on the millennial population, and potential to create rapid-fire patterns. TikTok can be used to find relevant themes for digital marketing. Such topics can help you develop blog post concepts, Youtube clips, and other social media comments. Be prepared to reply with your original material that really can set a new record right and keep people safe, given TikTok’s notoriety for starting harmful trends as well as disinformation. Stay updated on what’s hot and see whether your company has any knowledge or a fresh perspective to offer. You could also check with the medical team to see if clients, families, or physicians are using TikTok. These interactions may also spark suggestions. Here are a few instances of how healthcare businesses have used TikTok patterns to produce content.
On TikTok, misinformation may spread just as quickly as a challenge. Individuals can locate truth among some clutter by having medical specialists weigh in. Several people, particularly parents of teenagers, may not understand how TikTok works because it is a comparatively recent social media site. Popular TikTok challenges are designed to be entertaining, but they may also be deadly.
TikTok, like any other social media platform, may provide insight into the questions, worries, and subjects that the community is discussing. Finally, this enables your team to provide the highest suitable interaction, material, and care. Overall, it’s not a bad idea to create a TikTok profile for the healthcare institution and experiment with it. You don’t know, and you might become famous! Now it will be time to find a few more TikTok clips to view. Of course, for academic purposes!