What is SEO?

SEO is an abbreviation for search engine optimization, and is the process of optimising your website for organic, or free, traffic from the search engine’s result page. To do that, search engines constantly will scan, or spider, various websites to understand what the website is all about. The results of those scans are what will be shown on the website results page and can vary greatly in accuracy from one search engine to the next.

Search engine marketing (SEM) was first developed in the 1990s as a way for search engines to reward websites that had high listings in their results pages, and to penalise sites that had low listings in these results. Search engine marketing is designed to give your website a higher ranking within the search results. You will be able to increase your own traffic by having higher rankings in the search results. The more traffic you receive, the higher your rank, so you have the opportunity to attract new potential customers to your website through paid advertising. This is just one of the many ways you can use SEM to promote your business.

Search engine optimization does not only deal with the technical aspects of creating, and then maintaining, a website. It also covers every aspect of your internet marketing campaign, from writing content, to using SEO techniques on your website. Every aspect has an impact on your rankings in search engines, and you have to work hard to achieve high rankings, in order to enjoy good search engine marketing. If you do not make an effort to ensure that your site achieves good rankings, then you risk losing visitors and therefore revenue. It is important therefore to pay close attention to these various aspects.

The first thing you have to realize is that search engine ranking optimization is not something you can master overnight. You cannot simply put up a website, sit back and expect it to start ranking highly in the results. SEO takes time and effort, and it is necessary to ensure that you follow a schedule and work on your strategies on a regular basis. Every aspect of your SEO needs to be monitored and assessed, and you have to be prepared to monitor and change as needed.

Another aspect of SEO that you should be familiar with is the target audience. Search engine optimization is basically aimed at improving your chances of being found when somebody is looking for what you offer. This means that you need to be aware of the target audience in order to improve your optimization strategies accordingly. This means that you should always consider the interests of your target audience and ensure that you cater to their needs when possible.

As you can see from above, there are many elements to the matter of SEO. Asking the right questions and understanding them will help you tremendously in your quest to optimize your website and its rankings in search engine results pages. Make sure that you pay attention to every aspect of SEO and take action, no matter how small it may seem at the beginning. The results will surprise you!



What are the types of SEO?


There are many different types of SEO. Some of them are on page optimization and some of them are off page, that is, they reach out to the search engines to get them ranked high. Here are some of the different types of SEO that you might encounter if you are just starting out with your SEO:

On page optimization is what experts call “Bid SEO”. Basically, you are trying to get your website to rank high for a particular keyword phrase. In this case, the keyword phrase is “SEO”. This is done through keyword research, article writing, press releases, blogging and link building.

Off page SEO, as the name suggests, is what you do when you get traffic to your website. You do that by using search engine optimization techniques to rank highly for the search terms that your audience is searching for. For example, if you target the audience for the term “sales”, then you use keyword phrases like “sale”, and “home-based business”. When these phrases show up in a search engine results page, Google, Yahoo and MSN will take note of them and rank you accordingly. So, basically, off page SEO is about getting into the “red zone” of the search engine results so that your site pops up right at the top.

Another type of SEO is off page SEO. This is when your website is listed in the search engine results pages as a result of various forms of marketing strategies. These include article marketing, blog posting and forum posting. Basically, you use strategies like backlink, guest post, reciprocal linking, authority links and so on to get your site listed high in the search engines. If done correctly, then you can expect to see a high ranking on the first page results for a particular search engine.

On the other hand, off-page SEO is about creating relevant content to your website. It involves making sure that your site contains all the appropriate keywords so that it can appear high in the search engine results pages when someone performs a search using those keywords. It also involves the use of Meta tags and keywords in the title and in the description of your site. This is the SEO that most Internet marketers spend most of their time optimizing. Of course, the better your site is optimized, the more traffic you will get.

So, what are the types of SEO? Search engine optimization is what you do to make your site pop up at the top of the search engines. On-page search engine optimization is what you do to get ranked high in the search engine results pages. Off-page search engine optimization is what you do to get ranked higher in the search engine results pages without doing any optimization to your site. The two forms of SEO are quite different but both play a big role in the online marketing game.



IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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