What Is Data Aggregation and How Does it Benefit Competitive Industries

A business model is a critical element of a successful business. To create a well-researched business model, you need to answer crucial questions about your company. Some top features include a target audience, consumer needs, business strengths, and product or service elements. 

Today, gathering information is much easier than it used to be. Businesses have excelled through customer tracking, data acquisition, and web scraping with the help of a proxy provider, like this one.

In the following article, we’ll discuss what data aggregation means. We’ll also discuss examples of data aggregation in the finance, travel, and retail industries. 

Data Aggregation, Explained

Several companies perform web scraping processes to collect data. A company would use a web scraping tool to collect extensive data from other websites in this process. All the data is then combined into a single format. Sorting this data can be challenging. At this point, data aggregation becomes important, as it presents the information in a summarized structure. 

Businesses use data aggregation services to build their business models. The process extracts valuable information on marketing strategies, available products, consumer demands, and pricing. 

Data Aggregation in the financial Industries

Financial and investment companies need to stay updated on the latest news, trends, and developments. Although larger financial businesses do so with ease, it can be challenging for smaller companies to keep up with the ever-changing world of finance. 

Fortunately, data aggregation is the perfect solution as it gives financial firms an edge over competitors. It also provides valuable information on how well a product, service, or business is performing. 

Data aggregation identifies market fluctuations. Of course, this information is easily accessible, as you can find it by visiting financial news websites and journals. However, with several news websites to choose from, it can take up loads of time to find accurate and relevant information on a specific industry. 

In addition, to come up with a reliable lead, you need several different sources to support a particular standpoint. 

With a high-performing proxy provider and a web scraping tool, firms can gather large amounts of data from various websites. In this way, researchers don’t have to spend much time on concluding accurate and reliable reports. 

Data Aggregation for Travel Agencies

Travel agencies have great demands when it comes to data collection. Whether a company needs market intelligence, competitor research, or monitoring the prices and promotions of rival travel agencies, utilizing data aggregation processes can do it all. 

Nowadays, there are thousands of travel agencies involved in a pretty competitive market. So, if these companies don’t have well-structured business models, they are at risk of falling behind in their industry. Top-performing travel franchises make it harder for smaller travel agents to survive, as they have access to a significant amount of data. 

When a travel agency decides to proceed without data aggregation, they risk losing out on the relevant customer and destination insights. It will also be quite tricky for travel agencies to keep up with new developments as market research can take a long time. 

Data aggregation tools have proven to be especially valuable for travel companies in the internet age. The process can help travel agents to have the best traveling packages on the market. 

Data Aggregation in the eCommerce Industry

Today, one of the most competitive industries is online product and service providers. It’s for this reason that online businesses need to stand out above their rivals. The online industry can be pretty harsh, as online shoppers can simply look elsewhere if their needs aren’t met. 

Some online retailers are already making use of data aggregation services. With the significant advantage, data aggregation helps these companies to stay relevant, provide top products, and keep up with the latest trends across all age groups and genders. 

Businesses need to stay price-competitive while providing high-quality products. With the right rotating residential or mobile proxy servers provider, online stores can monitor other websites regarding their products, prices, and price promotions. Data aggregation also includes structured information on customer reviews. Online retailers can use this information to identify market gaps, product issues, and top-sellers. 

On a final note, when extracting data from rival websites, a market researcher can determine the target market of specific products or services. That means that online businesses can instantly become critical players in the e-commerce industry regardless of their size or location.

Bottom Line

Some of the most popular companies are already reaping the benefits of data aggregation. Without this advancement, your business may not be able to keep up with rivals. So, whether your business is big or small, aggregating data is the best way to go IITSWEB.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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