TikTok Live: Can You Earn Money Through It?

TikTok Live is a powerful platform that allows creators to connect with their audience in real time. It’s a feature that lets TikTok users go live and interact with their followers while they’re streaming. The live feature of TikTok ecommerce has been growing in popularity in recent times, and many creators have been able to leverage it to earn money and grow their audiences. In this article, we will explore the different ways you can earn money through TikTok Live.

From sponsored live streams, live shopping, fan donations, virtual gifts, and affiliate marketing, you’ll learn about the different opportunities available to monetize your content. You will also learn about the requirements to access these monetization options and some considerations for compliance with regulations. Whether you’re a hobbyist or a professional, this article will provide valuable information on how to get money on TikTok live.

Sponsored Live Streams

One of the most popular ways to earn money through TikTok Live is by doing sponsored live streams. This is when a brand pays you to do a live stream promoting their products or services. To get sponsored live streams, you need to have a large and engaged following. You can reach out to brands directly or work with a marketing agency that specializes in connecting influencers with brands. Be sure to disclose that it is a sponsored stream, so your followers are aware of it, as this is a legal requirement in most jurisdictions.

Live Shopping

Another way to earn money through TikTok Live is by using the live shopping feature. This feature allows you to link your products directly in your live stream, so viewers can purchase them while they are watching. To use live shopping, you will need to have a business account and link it to your e-commerce store. You can also use third-party shopping apps that integrates with TikTok Live. This feature is best for creators who already sell products, but it’s also a good opportunity for creators with no product to sell as well, for promoting affiliate products.

Fan Donations

Another way to earn money through TikTok Live is by accepting fan donations. TikTok Live has a built-in feature that allows viewers to send money directly to the creator. To use this feature, you will need to have a business account and link it to a payment processor such as PayPal. The donated money can be used to support future streams and content, or you can use it to support a cause of your choice.

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Virtual Gifts

A fourth way to earn money through TikTok Live is by receiving virtual gifts from your viewers. TikTok Live has a virtual gift feature that allows viewers to send virtual gifts to the creator during the live stream. The virtual gifts can come in various forms such as animations, emojis, or special effects that can be displayed on the screen during the live stream. When a viewer sends a virtual gift, the creator will receive it, and it can also be displayed on the screen for other viewers to see.

To send virtual gifts, viewers will typically need to use in-app currency called “coins”. They can purchase coins within the app, or earn them through various means such as watching ads or completing surveys. Once they have coins, viewers can then use them to purchase virtual gifts.

For creators, when they received a virtual gift during a live stream, they can be converted into real money. The exchange rate of virtual gifts can vary, and it is subject to change over time. TikTok takes a percentage of the revenue generated by virtual gifts as commission. Some creators may opt to donate the money they earn from virtual gifts to charity or any other cause they believe in.

Affiliate Marketing

Another way to earn money through TikTok Live is through affiliate marketing. This is when you promote a product or service and include an affiliate link in your live stream. If someone clicks on the link and makes a purchase, you will earn a commission. To use affiliate marketing on TikTok Live, you will need to have a business account and join an affiliate program that is compatible with TikTok Live.

In conclusion, TikTok Live is a great way to connect with your audience and earn money at the same time. By using features like sponsored live streams, live shopping, fan donations, virtual gifts, and affiliate marketing, you can monetize your TikTok Live content and turn your passion into a profitable career. Keep in mind that to access all these monetization options, you will need to have a business account and ensure to comply with the regulations in your country, such as full disclosure of sponsored content.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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