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Having the right green or sustainability credentials may be the difference between ongoing sales and a growing customer base or stagnation and even business closure. It has been such a hot topic in business and entrepreneurial circles recently, and a lot has been written and shared about how your green credentials will be intrinsically linked to your brand. Here are a few ideas and insights as to how you can improve the green credentials of your business and thus improve your brand.
What Are These Green Credentials?
They have come to mean how a business shows its care and attention to the natural environment. It is more than just recycling, sorting waste, and using reusable plastic bags. The business must truly believe in these initiatives and change everything from logistics to production and how they heat and light the office.
Partner with the Right Environmental Concern
One of the best means of improving your green credentials is to make partnerships with the right type of business. Look to work with those businesses that are sustainability specialists and already have these green credentials as well as the skills and ability to help your business to achieve the same.
Manage Your Waste Better
It is key to not only improve the main ways of working, but also to be able to reduce waste and then better manage what waste you do create. There are great examples of businesses that can both collect and then deal with waste, such as 7skipbins.com.au, which will be able to deal with any waste in an environmentally friendly fashion. This will go a long way to improving your green credentials and is an open and transparent way to publicize what you’re doing.
The way you manage waste is important as it is generally something that you cannot hide. It piles up outside and then must be moved. Just do it right and you could earn green credentials quite easily.
Innovate Around Products and Services
Your business needs to think about the end of life for your products and how the services or products you provide can be greened. Business transport can be cleaner, and all your products should be recyclable, or your business should at least be working towards these aspects of improvement.
Publicize the Positives
Letting the public know exactly what you’re doing to play your part in keeping our environment alive and greening your business is vital. Use social media to share your green achievements and, in doing so, boost your green and sustainability credentials. It’s only in sharing what you do that you’ll be able to benefit.
A modern business has no choice in the matter and as environmental concerns become more pressing and more public, it will be vital to find ways that you can maintain and sustain your green credentials. Lastly, it is not only about the business brand, but we do also need to start looking after the planet before it’s too late.
