Importance of Building an SEO Friendly Landing Page


Building a company amidst this pandemic is very hard as all the services are now fully digitized. A clear understanding of the digital platform is necessary to have an impact on the target audience. Blogs and web pages are the only viable way of getting people to know about your product or services.

People will interact with your content if it is different from others. If it delivers something that the others can’t.

In this article, we will be knowing about SEO landing pages and discussing ways that will help improve search traffic.  

What are SEO Landing Pages?

SEO landing pages are those pages recognized by the search engine’s algorithms. Are referred to by the search engine as important pages with high SEO rankings. These pages are designed in a way so that they can be appealing to the reader as well.

Companies often overlook landing pages as they cannot understand their importance in increasing a website’s traffic. Landing pages are also used for major marketing promotions that help in redirecting readers towards a particular page or website. Since optimized pages take some time to increase traffic. It is recommended to run a marketing campaign for a long period to notice any significant increase in search traffic.

Popular search engines like Google have search algorithms that help provide results when a user makes any query. These algorithms are made in such a way that the user will be getting exactly. What they are searching for on the very first try, and the best-rated websites will come at the very top of the result list.

But these algorithms keep on changing very frequently. It is the task of specialists like Brainvire online SEO company to change the content. So that the newer algorithm also ranks the content highly. So in the next section, we will be looking at some ways of improving the SEO rank of a page.

Since it is very hard to develop content that will effectively improve the traffic of people on the landing page. So, many enterprises will interest in collaborating using Brainvire SEO services. to guide them in developing better-optimized landing pages.

Ways to Create SEO Friendly Landing Page:

Many ways can adopt to increase the search traffic on a site; the following are some of the most effective and organic ways possible.

  • Determine the Keywords – Proper research or analysis is required regarding the search frequency of specific keywords related to the web page content. Keywords are used as markers or identifiers by the search engine to understand the topic which is being targeted in the post. Services like Brainvire SEO agency helps in simplifying this tedious searching process by using third-party tools that select keywords according to your content quality.
  • Include Keywords Strategically – Keywords help search engines to identify the importance of content and helps in understanding the underlying idea behind content. But keywords should not in any way affect the readability of the content. The quality of the content will increase traffic, and more people will be interested in sharing the content with friends and families.
  • Secure Backlinks – Backlinks are a way of linking your pages or different pages with your content. This is done by introducing links carefully into the content so that it helps in making the content more interactive and provides every detail that one might want to know. Securing these links can be done by using influencers or other page owners to post your page links in their content. If they have higher traffic. It will make the search engine consider your page an important one and ultimately help increase SEO rankings.


Landing pages are very important for any company as it defines the amount of traffic that the page is going to get. Proper optimization of the landing page helps the search engine identify the relevance of the content’s topic and suggest it due to queries of the user.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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