YouTube receives 500 hours of video each minute, did you know? This implies that by the time you finish reading this post, you’ll have about 2500 hours of fresh video available at your disposal.
So, how are you going to make your video stand out from the others and get in front of your intended audience? As for SEO, it’s a skill that takes practice.
SEO Areas to Focus on to Increase Video Visibility
Once the final cut is exported, the best video production companies know that their work isn’t done. In order for a video to be found on search engine results pages, it must be indexed and optimized.Because, after all, the finest video won’t do much good if no one sees it.
As luck would have it, I’ll be guiding you through a few key aspects of search engine optimization that will help you increase the exposure of your video and draw in viewers from a wide range of demographics and specialties.
Choosing the reliable hosting platform
To begin, think about why you want your videos to rank well in search results. There are several ways you can use YouTube if you want to build brand recognition and connect with an enormous audience.
Next, the video may be uploaded natively to social media platforms like Facebook, Twitter, and Instagram. As a result of their algorithm’s preference for the native material, this advice will be very useful.
Other systems that allow on-site visitors and lead generation are a better option if you’re more concerned with creating new business. With Wistia, you can host the video yourself, and Wistia provides metadata to optimize your SEO position.
Perform a good keyword research
Research keywords thoroughly before moving on to stage 3. It is imperative that you pick them carefully, as they are the ones who will drive viewers to your videos.
There are a handful of tools that might assist you in determining the optimum keywords for your article. Long-tail keywords for your video can be found using YouTube’s recommendation tool. Also, you may use Google Ads’ keywords tool to check how many people are searching for a few keywords or phrases you enter.
Write meta titles, descriptions, file names, and tags
It’s time to put the words you’ve collected to good use. Your primary keywords should be in the video’s title, description, tags, and even the filename (you read it right) because they will appear in search results. These are the most significant bits of information you can include in your video for SEO.
If your video title is too clickbait-y, you won’t be able to attract viewers to your content. They should have at least five words and no more than 70 characters in order to help with your search engine optimization. Thus, you can rest assured that when someone searches for your article, they’ll see it in its entirety.
Think of your video description as the reason why someone should watch it. It’s also a good idea to allow a place for a call to action (CTA) or a link to your website in your copy. Also, readers should be able to view the complete content in the search results if they don’t exceed a character limit of 165.
There is no value in Google’s tags, but on YouTube, there is, so make sure to add your primary keywords and a few more terms you believe viewers would use to find your video.
Video content makers are urged to incorporate keywords in their file names as a means of improving their search engine optimization (SEO). There is some mystery here, but it certainly doesn’t hurt to have this option. Don’t use general non-findable names like “video.mov” when naming your video. Bypassing these filenames, you’ll make it easier to locate the file in the future.
Create an eye-catching thumbnail
Viewers evaluate a video based on its thumbnail in the same way they would a book cover. When it comes to thumbnails, most host systems allow you to design your own (and you should).
Your video’s thumbnail should serve as a teaser for what your viewers might expect to see in the video itself. Try to get a good screencap of your work, preferably one with people’s faces on it (that way, it will connect with your viewers).
To further improve your video’s SEO, use a clear and legible typeface to include the title of your video in the thumbnail.
As a result, you must use extreme caution while selecting a thumbnail (nor a title or description, for that matter). If you want your customers to have faith in your brand, then you need to be honest and provide good material.
The right video length
Long-form video content is valued by Google and other video-hosting services. That’s wonderful news if you’re into long-form lessons or vlogs for your audience.
Short-form videos are more suited for product or service promotion if you work for a company. In the end, no one has the patience to go through a lengthy advertisement nonetheless.
Make sure you realize that if you have more than one video on your landing page, search engines will only index one video per URL. My recommendation is to make it as simple as possible for visitors to locate your most significant video by placing it front and center on your website.
Consider the rest of your site’s content while creating a video. Your video’s view count will be severely impacted if your material appears to be out of place or irrelevant to the video.
In a Nutshell
The algorithm or a search engine has become a mediator between content providers and their viewers on the internet in recent years. And while we’ve seen a plethora of SEO ideas and methods, no one has the last word.
So, if you take away one piece of advice from this post, it should be to develop fresh, entertaining, and helpful material for your readers. As a result, you’ll have a relationship with your audience that will stand the test of time and algorithmic ranking changes.
However, if you’re looking for a video animation company that offers video production and video marketing services, consult BuzzFlick – one of the best explainer video production companies offering video production and marketing services at an affordable cost.
We hope this blog will be of great help to you. Good luck with your video projects.