How Custom Boxes Improve Brand Recognition?

custom boxes

Desiring an innovative method in your quest for achieving a distinct spot in the market? Nothing would work better for your brand than crafting custom boxes. These would add glimmer to every step of your distribution and selling process.

Let’s face it; there are hundreds of brands for customers to pick the one that seems the best. Then how can your brand beat the stiffness of such rivalry? It is a customized version of your brand that can capture customers’ imagination within a short span of time. You may be apprehensive of such a move and consider the sellers who don’t use customized packaging. The following facts would change your perception of standard boxes for good.

  1. They fail to impress with their basic opening mechanisms.
  2. Don’t add to the brand recognition
  3. Don’t incorporate the personalized brand image.
  4. Miss out on communicating with the potential buyers.

Ordinary boxes are still seen few and far between. Businesses that don’t give attention to their packaging often lose out to the dynamic competition. You don’t have to follow suit. Rather join the bandwagon of brands who have evolved to accept changes in customer tastes and fitting that into their customized packaging boxes.

Read below to find out how these elevate your brand’s presentation and benefit your overall business.

One: Reduced delivery costs

Packages en route to their destinations are prone to damages. Custom-sized boxes are the right option that keeps your packaging safe along the way. Brands that have a reliable delivery system get loyal customers. You could be that one through professional boxes made just for your products.

Custom material choices make it cheaper to send deliveries. They weigh less and add less weight to the packages. Moreover, the construct keeps the items intact and lowers the customer refunds. All these elements add to cost savings and allow for a better profit structure.

Customized packaging boxes are highly popular because they can be obtained on demand. You won’t have to wait for a prolonged time to craft the boxes. they are delivered right to your doorstep in the least possible time. It also helps to give customers a positive brand repute by shipping orders without delays.

custom boxes

Two: Prompts visibility at stores

Whether you sell at a tangible retail platform or online, you need an X factor to distinguish your brand. it always helps to be the trend-setting brand in your market segment. Customers spot your boxes when they seem different than the rest. Your brand logo and name can attract a lot of customer interest when they are embossed creatively on customized packages.

Beautiful and memorable packaging solutions generate added buzz around your brand and enhance the visibility of your products without spending out of your means. Still feeling apprehensive? Global companies such as Apple and LG are successful brands that have identifiable logos that are always at the forefront of consumers’ minds. The fact is that buyers remember your brand by its unique appeal and the logo tops the chart. This is how most of us spot our favorite brand amongst all the excessive noise at retail outlets.

Three: Custom protection for fragile items

Not every product is safe in generic boxes. many times, buyers get upset when they get their parcels with broken items. Custom boxes are the ideal answer to this problem. You can send almost anything anywhere in the world without worrying about its safety. How can these boxes help?

  1. Use airlocks and extra padding for sensitive items like jewelry and electronics, among others.
  2. Include laminations and coatings of varied grades to make the boxes resistant to scratches and water.
  3. Enhance the shelf life of food items and other perishable products. corrugated material keeps the contents bacteria-free and custom designs can allow airflow too.
  4. State handling guidelines on the boxes so the people concerned can read them and follow suit.

Can the regular brown box adhere to such specifications? We think not! Every business transports products to the warehouses or to customers directly. In any case, you need fool-proof boxes to command your packing solutions.

Four: Improved brand ethos

The environmental impact of the boxes must also be considered before you finalize the apt custom packaging. Choosing bio-degradable boxes would have obvious positive results on the planet but would also attach a responsible image to your business.

It would be the best method to reach a wider customer demographic including those who prefer a green lifestyle to protect the environment. Of course, it would result in a guilt-free production process for your brand while acting as a customer-impressing tool. A lot of materials used by professional box-makers fit into this mold. You can get them at discounted prices and in the desired quantities. Promotions and sales cause a hike in demand. The standard boxes can be hard to obtain as per requirement and fail to protect your brand ethos that can impress customers.

Five: Sort customer concerns

Printing can be done on the boxes to ensure that your buyers do not complain of:

  1. Dysfunctional products. Using manual can be printed on top of the boxes for buyers’ convenience.
  2. Late deliveries. Partnering with an experienced printing house ensures that you get your boxes at the stated time.
  3. Value for money. Premium box designs add value to your brand and help to add value proposition.
  4. After-sale services. Feedback channels given through the boxes establish a durable customer relation.

The boxes become part of your brand when they display your products. it is a wise decision to enable them to speak highly of your brand values. Custom additions aid your brand to be seen by a host of buyers present at retail shops. Unique presentations can convince them to buy your products out of the many others.


Custom boxes give you the opportunity to use a wide range of design options. It is the only way your brand awareness can go through the roof in this competitive commercial marketplace.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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