How Appealing Exhibition Stand Can Help In Improving Brand Experience?

Appealing Exhibition Stand

When your exhibition stand design fails to connect with the audience, then the exhibitors will not be able to achieve the marketing objectives. Thus, your exhibition stand system not just visually attractive, but it should be capable to bring the audience inside the exhibition stand such as exhibition stands UK.

Nowadays, the exhibition stand designs are converting from the “brand stands” to the “brand experience.” Nowadays, the exhibition stand designs are modular and flexible. The exhibition shows are organized for visitors. The exhibitors can leverage these shows to connect with their audience, strengthen their networks, and get acquainted with the marketing technology used by their competitors.

1. Brand Experience And Exhibition Stand Design

When it comes to creating an exhibition stand system, then the brand experience plays an utmost important role. The brand experience in the exhibition stand is imperative, especially if your targeted audience is the young generation. If your targeted audience falls in the age group of 18 to 34, then you should pay more attention to incorporating brand experience in your exhibition stand system. 

For the new generation, experience is highly important as compared to brand representation. You may have observed that some exhibition stands on the exhibition floor with strong brand expositions are more appealing than others. It is because of the brand experience. When you incorporate brand experience, then it will trigger the interest of people in your product or services.  

2. Modularity And Flexibility Are In Vogue

The new marketers want to build an exhibition stand that can match the level of the specific exhibition and vibe with the targeted audience. Well, it is not possible to purchase a new exhibition stand for every new show because it is too expensive. You should buy the exhibition stands which are flexible and reusable as well. Nowadays, the modular exhibition stand system is becoming the famous choice of all marketers and exhibitors.

If you have a small budget, then the idea of getting an exhibition stand on a rental basis is perfect. You can participate in the exhibition and get the exhibition stand as per your needs. The modular exhibition stand can be used in various kinds of events, business days, exhibitions, and trade shows. In the modular booth, you can extend walls as per your needs. Also, you can modify the design of your exhibition stand to fit the available space. The modules of the modular exhibition stand systems let you give any shape to your booth according to the allocated space.

Appealing Exhibition Stand

3. Sharing Is New Selling 

The exhibitors who fail to convey their brand and product information to their targeted audience will not get good results. Only those exhibitors will be able to achieve their objective who can keep their trade booth attendees engaged and share their knowledge with them. Gone are the days when traditional sales talk can help you to expand your customer base. It is time to think creatively to get more customers and increase your sales volume. You should tell your customers that your products/services are reliable, beneficial, and unique.

4.Organize A “mini-seminar

You should add a small room in your exhibition stand system where you can give a presentation to your trade show attendees. The mini-seminar will help to gain the trust of people and convert them into your customers. To give an effective seminar, you should arrange a comfortable seating system, large display, and speakers. If possible, then go live and show this seminar on social media. By using the power of social media, you can easily create a buzz on the trade show floor. You should share information with the trade show attendees and with those who are not able to attend this promotional event.

5. Networking Space

If you want to make the most of your money during the exhibition, then you should choose the right show. The exhibitors participated in the trade show due to three main reasons: knowledge, innovation, and networking. You can also create networks in the exhibition by designing an effective exhibition stand. You should take the help of a reliable and experienced trade show designer to achieve your objectives. You should pay attention to the successful exhibition stand designs which were capable of bringing large footfalls.

6. Organize A Tweetup To Create Buzz

As we have already explained that you should use social media for exhibition branding. It is one of the most effective, simple, and cost-efficient ways to bring the footfalls inside the trade show floor. We recommend you to start connecting with the targeted audience on Twitter. You should send them an invite for the physical meeting on the trade show floor. If you want to get big success from this trick, then you should try to connect with existing customers and new potential customers.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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