Five important E-commerce tools which are necessary business needs

Five important E-commerce tools which are necessary business needs

To grow your e-commerce business, digital tools are very crucial: marketing tools for helping you to attract more customers, analytics tools are used for understanding the audience and also improving your strategy, research tools for understanding your competitors and their strategies.

Business Experts predict that by 2020 the global e-commerce economy will cross the $4 trillion mark. So, anybody who wants to start an e-commerce business or have an e-commerce business, they have a great future. GroupBy software is one of the leading solution providers that has always helped small businesses who are getting into the field of e-commerce business.

The e-commerce tools are very useful at that condition as it enhances the business and at the same time, it increases the business revenue.

The e-commerce software is designed to handle all aspects of running an online shop from one dashboard, offering business owners a lot of worthwhile features.

Acquire Live Chat:

Customer service is a crucial part of any business. How a business deals with its customers or clients determines whether they would recommend it to anyone. Whether your customers need help in finding the right product or need technical support, with the help of this software you can give them a live demonstration of your service or product.


The tool helps you learn about what your customers are purchasing, which will eventually help you create better-targeted emails for them.

This app is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties.


Betaout provides you the single repository of all the purchases, activities, events, intent, social footprint, browsing history, and more updates in real-time. Betaout provides a detailed analysis of user behavior and also segregates them into various unique segments, thereby assisting in making the targeting more specific.

Google Analyst:

Google Analytics makes it easy to understand how your site and app users are engaging with your content, so you know what’s working and what’s not. It uses Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.


It works on machine learning technology that converts your data into predictive insights and it also suggests the best engagement channel that is suitable for your marketing strategy. Wigzo technologies unite marketing automation with individual behaviors. This helps marketers to increase their campaign results.

These E-commerce tools will help you sell online and manage your online store. In every digital marketing plan, data plays a crucial role, and having the right tools in place before any marketing attempts makes sure you’re getting the results you want from it.

E-commerce business needs some plantings and most of the new and small businesses have lack down on this. Most of them take the help of digital solution providers to increase the customers and sales. GroupBy Inc., a US-based company uses machine learning and artificial intelligence to develop software as a services platform, that empowers your digital team to deliver a personalized site experience.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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