8 Product Ideas for Your Online Store

8 Product Ideas for Your Online Store

The desire to start an online store and make some money is understandable these days. You hear plenty of success stories from people who started from scratch and managed to create a profitable business.

For some, the goal is to create a full-time venture and focus on that, though there is also a different approach. If you want, you can treat an online store as a side hustle to improve your financial situation.

Every business starts with an idea. In the case of online stores, you will need to figure out what you want to sell. As a rule of thumb, it is recommended to stick to the dropshipping business model because it is not as risky and expensive when compared to traditional retail.

If you have no idea where to start looking for an idea for your online store, this article will provide you with some suggestions that you can build on.

Custom Merchandise

Let’s start with custom merchandise. These days, it is common to see people wearing unique t-shirts or hoodies. The market for smartphone accessories is also pretty large, considering how smartphone owners like to have custom phone cases.

One of the best things about custom merchandise is that you are free to explore your creativity with this idea. If anything, your odds of success are likely to increase if you combine fresh design ideas with quality products and offer your targeted demographic custom merchandise.

Hand-Made Jewelry

8 Product Ideas for Your Online Store

Hand-made jewelry is another product idea that is in demand a lot these days. People like to stand out from the crowd, and what better way to do that than by wearing unique accessories? The bit of supporting independent jewelry makers plays a small role as well.

Now, if you do not have the necessary skills to make accessories yourself, you will need to find someone who can. Creating a joint partnership can turn out to be an excellent business idea as you will have more time to focus on customer service and promoting the goods.

Smart Home Appliances

Smart homes might have been part of science fiction a while back, but the situation has changed a lot in recent years.

The Internet of Things is one of the things that smart home appliances are growing in popularity, but it is more than just the fact that you can connect different appliances to one network.

The convenience of carrying out voice commands or the fact that you can control multiple appliances from a single centralized hub makes the whole experience even easier.

From smart thermostats to cameras, there is a plethora of appliances to consider for your online store. And seeing how smart homes are becoming more common, we can expect new devices to appear in the future, so be sure to keep an eye on those.

Flower Arrangements

If someone needs to come up with a gift idea fast, flowers are usually one of the first things that come to mind.

Regardless of the occasion, flowers seem like a good choice. But if one wishes to take things a bit further, flower arrangements could be a consideration.

Of course, this specific idea requires certain skills. Similar to hand-made jewelry, you will need to find someone who is great at arranging flowers. If the arrangements are excellent, selling them should not be too difficult.


Drones are a worthwhile idea, considering how many uses they have. For some, a drone is necessary for work because they need to film or take pictures from afar. 

For others, it is a form of entertainment. Flying a drone around is quite fun and enjoyable. And then, there are competitive drone racing leagues that have their own demographic.

Technology is one of the best industries to consider if you wish to start making money online, and drones could be your first option.

Beauty Goods

8 Product Ideas for Your Online Store

Beauty goods are not going away anytime soon, especially these days when one’s appearance is emphasized so much thanks to social media.

One thing to note about beauty products, though, is that the current trend indicates consumer preference for natural products. So, if you decide to go with this niche idea, keep that in mind.

Online Courses

Digital goods are on the rise as well, and it feels like online courses are one of the go-to options. When you look at how successful Skillshare, Udemy, and other similar platforms are, it is understandable why the idea feels attractive.

Selling online courses would be a bit different in terms of running an online store, but it does not mean that the idea is inferior to other suggestions in this article.

Travel Accessories

Travel accessories are the last option mentioned here. During the pandemic, traveling was not really possible for many, but since things are changing for the better, people’s desire to get away from their homes is increasing.

This desire creates a perfect opportunity to start a travel accessory store and monetize lifted travel restrictions. And once things settle down, it is not like the niche will become useless. Traveling is a popular pastime, and that is not going to change.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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