4 steps to developing a rock-solid Facebook marketing strategy

4 steps to developing a rock-solid Facebook marketing strategy

If you are reading this it means you is a recently started running on Facebook or you want to start running Facebook ads either way it can be very difficult to learn the ins and outs of Facebook ads. You can watch a 6-hour course on Udemy and still be clueless about what to do and how to actually proceed! Fear not, this article is designed to be the perfect starting point for you to understand how Facebook ads work and how you as a business owner can leverage the right mindset to use Facebook ads with the correct understanding and strategies to get maximum value out of the budget that you spend on Facebook.

Here are four steps you need to take in order to have a rock-solid strategy for Facebook marketing instead of just generating a few leads here and there

1. Understand your audience: 

Most people run Facebook ads with the sole intent of generating leads without even thinking whether they are working to generate relevant leads or not. They only looked at two numbers the number of leads generated and the cost per lead. The thing is if you are not attracting the right audience, then it does not even matter if delete itself is completely free because these are not the people who will ultimately buy from you. Hence in order how to generate quality leads from Facebook at a low budget you need to understand your audience first!  who are your ideal customers, where do they hang out, what do they care about, etc… Because that is the first step in reaching your ideal customers.

2. Understand what their pain points are

You can’t just shout bye from me in your Facebook ads and expect people to go crazy about your offer. Instead, you need to understand their pain points,  the problems that they are trying to address,  and how is your product or service helps them solve that particular problem, without knowing all this you cannot communicate effectively with your target audience or expect them to connect with or convert for your ad. Because everybody and their warm is boosting posts on Facebook and getting crappy results at a very high price. The only way to beat the competition in such a landscape is by understanding who your audience is and what they want.

3. Create killer ads that speak directly to your audience

After you understand who your audience is and what pain point do they want to address and solve,  the next step is you need to show them how your product or service helps them solve that exact same pain point or problem. You have to be able to show them how people exactly like them have solved the same exact problem using your product or service and how they can do the same. Because in order for them to buy from you the only prerequisite necessity is that they need to believe that what you have will work for them. There are tons of articles on how you can optimize your Facebook ads but not many that actually explain why you need to optimize your ads in the first place. And without this mindset, it’s impossible To convince any business owner to spend his valuable time optimizing ads!

4. Have a plan for converting leads to sales

Let’s say you did all the above steps and managed to get a good number of high-quality Facebook leads at a low cost, What next? What’s your plan for converting those leads into sales? Because that is the only thing that matters!

  1. Do you have a CRM for managing those leads?
  2. Do you have a system in place to instantly engage all your Facebook leads and give them the right information across multiple channels?
  3. Do you have a system in place for timely follow-up and making sure that any lead is followed up with until he closes?

If you answer to all these questions is no or if you have not set up these systems already then you are not ready to run a profitable Facebook ads marketing campaign because it’s not just about generating some randomly it’s about generating leads that will actually convert and then actually converting those leads also for more updates visit at IITSWEB.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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