4 Common Pamphlet Design Mistakes and How to Avoid Them

pamphlet design mistakes

Using pamphlets is a great way to get the word around about your company. You can print off a bunch of them to place in your office or give out to your potential customers without spending a lot of money.

The problem is if you don’t fill the space on pamphlets with the right content, it can be off-putting. There’s nothing worse than trying to navigate your focus around a messy advertisement. 

That’s one of the many pamphlet design mistakes that you can make. Check out this guide for a complete list of things you should avoid doing. 

  1. Not Having a Purpose

The biggest mistake that business owners make is not having any direction. You need to have a reason for making your brochure, or you risk having a lot of chaos on the page. 

Take a moment to think about what the pamphlet is going to be doing. Do you need to bring attention to an event? Are you trying to let people know about your products? 

Do you have an awesome sale going on that you want to promote? These are all solid reasons to make a pamphlet.

  1. Too Much Clutter

Once you know your direction, it’s time to get down to creating. You’ve most likely got a lot of pamphlet design ideas swimming around in your head. Choose one of them. 

The last thing you want is a cluttered pamphlet. If you have too many varying pictures and fonts, your audience won’t know where to focus their attention. That’s how pamphlets end up in the garbage. 

Don’t be afraid to take the minimalist’s approach. Leave some white space. You don’t have to fill up every part of the pamphlet with information. 

  1. Not Using a Grid 

Even professionals use a pamphlet template or grids to give them some direction with their designs. These grids act as a guideline that you can use to keep all the elements of the pamphlet organized. 

If you try to make a brochure without having a grid, you’ll have a lot of chaotic floating elements. It’s like trying to shade in a coloring book that doesn’t have any lines. 

  1. Using Out of Place Pictures

You’re allowed to use pictures in your pamphlet, but don’t get too out of control. Every photo you use needs to have a reason to be included in the design. 

If you can’t think of a reason why your pamphlet colors and images are there, get rid of them to save space for something more important. 

Another thing to note is that you should use high-quality pictures. Grainy photos that you pulled from Google images aren’t going to cut it. 

Pamphlet Design Mistakes to Avoid 

Using a pamphlet to advertise your business is all well and good if you know how to go about it. As you can see, there are a lot of pamphlet design mistakes that you’ve got to avoid. 

Cluttered images and mismatched fonts will detour more people away from your company than they will bring in. Put some thought into your next design decision. For more tips that will help your company thrive, visit the Business section of our blog IITSWEB.



IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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