Why To Have An Instagram Business Account?

Why To Have An Instagram Business Account?

Do you have an Instagram account for your business yet? You absolutely must. Do you have an account but are unsure what to post or how to do so? We can assist you. Let’s take a look at the amazing Instagram business world and everything it has to offer.

Instagram already has over 1.1 billion active users and is expected to keep growing steadily until 2023. Product catalogs and a direct purchasing function have been added to the platform, making it more sales-friendly for those selling products. However, Instagram Business isn’t simply for product sellers. Instagram’s image-centric focus allows any business, regardless of service, to promote its mission or objective and raise brand awareness.

Females account for 68 percent of Instagram users. You should have an active Instagram business account if your company is primarily targeted at women or if your goal is to reach out to women. While Instagram users range in age from 13 to 65, the bulk of users are between the ages of 13 and 44. On Instagram, millennials have the most purchasing power.

How To Post Content On Your Instagram Business Account?

Instagram stories were first introduced in 2016 and have only risen in popularity since then. Photographs, movies, shares of other content, locations, direct links to websites, and much more can be included in these snippets of life. Every day, over 500 million users watch stories, with about 70% of those tales being watched with sound on. (The inclusion of Instagram story captions has been fantastic for the 30% of listeners who listen in silent mode!)

Unless the account saves the stories to their “Highlights,” Instagram stories can only be viewed for 24 hours. Many accounts have amassed impressive collections of Instagram story highlights that benefit their followers. A visitor can learn a lot about a company by watching its story highlights in just a few simple steps.

The most watched and interacted with posts on Instagram are videos and carousel posts (many images or videos in one post). While the app is primarily visual, don’t forget to provide a clever and informative caption as well as hashtags. Captions have been shown to enhance engagement by about 2%. Both shorter and lengthier captions work well in studies. 81 percent of marketers say hashtags have improved their Instagram business accounts’ success.

Purchase Sponsored Advertising For Your Instagram Business Account

Sponsored ads are available for Instagram Business profiles. The amount spent on ads is up to you, just like Facebook ads, however the cost per click varies depending on your industry, time of year, and audience. You don’t need an Instagram business account to sponsor advertising (but you do need a Facebook account because it is the parent company), but having an Instagram business account is strongly advised because you can quickly engage with your followers.

Instagram sponsored advertisements are slightly more expensive than Facebook sponsored ads, but they have a significantly larger reach and engagement rate. Instagram boasts a 9.4 percent organic reach (compared to Facebook’s 2.2 percent) and good sponsored ad click-through rates, with feed posts slightly higher than stories. You just pay for clicks with sponsored advertisements, making the return on investment worthwhile.

Finally, after viewing a product or service in Instagram stories, 50% of viewers went to the website to buy it. Yes, sponsored advertising is more expensive up front, but Instagram business account holders shouldn’t mind.

How To Maintain Followers For Your Instagram Business Account?

  1. Make a fantastic bio.
  2. Determine who you want to reach.
  3. Produce engaging content. Include as many images and videos as possible.
  4. Use hashtags and a caption. If you don’t do your homework before utilizing a hashtag for your business, you can find your account associated with topics you don’t want to be.
  5. Make a plan for sharing your tales.
  6. Maintain a constant posting schedule.
  7. Analyze your data to see what the optimal time is to post and which post kinds perform best.
  8. When appropriate, interact with your followers via answers, polls, and direct messaging.
  9. Consider allocating advertising funds to sponsored Instagram business posts.
  10. Use the services of a marketing expert!

Read Also: Choosing The Perfect Outdoor Dining Set

Reasons Why To Create A Business Instagram Account?

Instagram claims that its social media presence currently has over 1 billion active users. Over 500 million users use the platform on a daily basis out of those millions. With so many eyes on the screen, there is no limit to how far a company can go with a dedicated Instagram strategy. 

Instagram has grown to allow for on-platform e-commerce sales over time. Nowadays, making money through product placement is more important than ever. The Shop option, which is prominently displayed on Instagram’s home dock and allows users to discover and purchase from brands directly through Instagram, is the most recent upgrade. Shoppable posts on Instagram allow companies to tag products in their images with links that contain a product description, price, and the option to “shop now,” which takes the user to your online store. So don’t wait much longer!! Create Your Instagram Business Account Now and Expand the Reach of Your Business.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

View all posts by IITSWEB →

Leave a Reply

Your email address will not be published. Required fields are marked *