Why Should You Hire Professional Event Videographers for Special Events?


Photographs are an important feature of the special events that we want to remember for life. People hire professional photographers to capture the beautiful memories of different events like weddings, family get-togethers, or birthday celebrations.

There are many companies that not only provide photography services for special events but also provide services of live event audiovisual production. Professional photo and videographers use digital cameras and professional lighting equipment for good-quality photo and video production.

Videography is very similar to photography, and only well-experienced professionals can perform it in a good way. If you want good images of your special event, investing in a good photographer is a decent choice.

Event Videography

Videography in an event is developing good quality videos using digital equipment. It is very similar to photography but requires additional skills of editing. The person who handles the camera and produces the videos is a videographer.

He records the live event and edits the video to present it in a high-quality, engaging way. After editing and adding special effects, the videos are then sent to the customers for review.

Videos are also produced for social events and educational institute’s media marketing and online streaming.

Reasons for Hiring a Professional Videographer

You might be thinking that the event manager can capture good quality videos on his smartphone. But hiring a professional videographer for the personal or social event can add value to the money you have spent in organizing the event. Moreover, good quality images and videos allow you to cherish memories throughout life.

Following are the reasons you should hire a professional videographer for your live event audiovisual production.

  • Good Presentation of Your Company: Shooting a video of your companies’ event on mobile might portray that you are not interested in the business. It can also mean that the business does not have a good budget. A professionally developed video will demonstrate a reliable output perspective of your business that your clients will notice.
  • Final Quality of the Video: A low-quality video is alright for your cousin’s birthday party. But while arranging a wedding of 250 people, a good quality video adds to the charm. Moreover, if the video is for your company’s YouTube channel, it must be of high quality to attract the audience.
  • Professional Videographers Know What They are Doing: Professional videographers are invisible and capture all details of the event without even coming in the way or disturbing others. On the other hand, a person without training and experience might frustrate the attendees by disrupting activities.

Different Videography Styles According to Your Need

The videography style depends on the purpose of your event. For a family function, the video style will be different from the video style for a company event.

Following are some popular video styles that you can select from for your event:


The cinematic style of videography is for movies, as in this style, the videographer cuts and edits the video to make a flow of the video.

The video is not always in sequential order, which makes the video more artistic. This style is mostly used for personal functions like wedding parties and celebration events.


Classic videos are often used for company events as their editing and tone provide context to the event. Classic videos for companies often consist of close-up shots of the products introduced by the company and images of the VIP and event attendees.

Documentary: Documentary video style is also for weddings and is referred to as video journalism. In these videos, every little detail of the event is documented, and it provides full exposure to the wedding. The documentary videos include the random things people are doing in the event and a creates real storyline.

Guerrilla Filmmaking: Guerrilla photography style is to make a more natural and realistic video. The camera in this style is handheld, and most of the shots and emotions in this event are candid. This video style is mostly applicable in personal events where you do not want to miss out on the real emotions and experiences that your guests and family members are having.

Things You Should Ask a Photographer Before Hiring Him

After looking at the websites of professional videographers and reading the customer reviews, you become fully aware of the services and video styles the videographer provides. Speaking with the videographer in person or on call is also important as it gives your insight into his personality and style.

Whether you are hiring a personal or business event videographer, you can ask him the following questions.

Expertise: Ask the videographer what segment his expertise lies, like a wedding, meeting, conference, or social videographer. It will help you narrow down the right photographer for your needs. It will also save your time and money as hiring the wrong photographer for the event might make the event tasteless.

Final Product: You should ask your videographer how soon he will complete the video editing and provide you with the final product. With the advancement in technology, everyone wants to be one step ahead of others. Therefore, updating for a big event right after it happens will attract a larger audience.

Packages: You can ask the photo and videographer about the package deals their company provides as they can include photographs and videos from handheld cameras and through the drone. Having a drone video of the event displays the whole event from a unique and different angle that looks mesmerizing. Moreover, the slow-motion effect adds to the charm.

Another important question that you can ask him is his cost for covering the whole event. Mostly the photographer charges according to the special requirements of the event. They also provide package deals of video and photography, including the editing cost. So, if you need someone to capture your special event, go online and search for live event audiovisual production companies.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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