Why B2C Brands Should Have a Strong Presence on TikTok

Why B2C Brands Should Have a Strong Presence on TikTok

TikTok is currently considered as the pivotal social platform for B2C marketing. It is a well-known fact that the B2C industry is more competitive. A new B2C company has to surpass many challenges to generate reasonable sales. Because this business sector has many companies for every product. It is a massive challenge for a company to grow as a brand in this sector. TikTok is very well aware of this sector and gives necessary space for the B2C companies to propel their growth. This article will explain why B2C brands should focus on TikTok to execute their marketing plans.

How TikTok Provides A Level Playing Field:

TikTok provides equal opportunities to all businesses to promote them. Even the newly launched can compete with the top-level companies in its industry. This approach by TikTok creates a good name for it. All a company has to do is create compelling content that can easily please the viewers. These companies can buy TikTok auto likes packages that can elevate the traffic to their posts on TikTok. So, brands that have newly started their marketing journey on TikTok can deploy these packages to generate traffic. Hence, this notable characteristic of TikTok can increase its popularity much more in the coming years.

Bribble on the User Base of TikTok:

TikTok has a unique characteristic that leads it to gain more importance for marketing promotions than other social applications. TikTok has the most number of Generation Z than any other social platform. If you scrutinize, the B2C brands majority have Generation Z as its significant user base. Hence, it has become a primary necessity for brands to do vigorous marketing on TikTok. Bribble, a well-known digital marketing agency, has many B2C clients focused on leveling up the business on TikTok. So, if you are a B2C company and invest most of the marketing budget on other platforms, it’s high time to focus on TikTok. You can sky-high your brand awareness by running paid ads targeting your ideal audience on TikTok. 

TikTok Stories is Coming:

TikTok has made a recent announcement that it is testing the pilot version of the TikTok Stories. Reports say that it has made the feature available across limited TikTok accounts. It will make its next move based on the response it receives from these users. Bribble states that TikTok will launch the feature globally in the next few months. So, it is wiser to be proactive and start to craft strategies for the stories section. 

Use Relevant Hashtags:

Hashtags play an important role in driving quality traffic to the videos. The traffic you gain for your videos may not turn into quality traffic. But, hashtags have the potential to drive quality traffic to your videos. So, it is crucial to allocate the necessary time to research the hashtags to be added to the videos. Hashtags are on par with SEO keywords in generating quality traffic. So, you can reach your potential prospects if you use the right hashtag. Unfortunately, many fail to use the ideal hashtag, due to which they lose many potential prospects. 

Aim for ‘For You’ Page:

‘For You’ page has a multitude of benefits rather than other features. Generating new leads will become quite easier if your content gets into the ‘For You’ page. Let me explain how this tab functions. It comprises the content that matches the user’s interest even from the accounts he doesn’t follow. For example, if a person interacts with the content regarding gadgets mostly, then his ‘For You’ tab will be filled with videos relating to gadgets. This is the way this tab functions. So, you can create content by targeting this tab. At first, you should drive insights from the behaviour of your existing users. It will help you gain new data about their behavior. So, you can craft your content along those lines. This, in turn, makes the content get into the ‘For You’ tab of your ideal audience. If you want to generate new followers or leads, it is pivotal to concentrate on this tab. 

Give Priority to UGC:

User-generated Content (UGC) is one of the easier ways to build your brand reputation at a fast pace. Today, people take measures to buy a product only if it gains their trust. Hence, a product must have unique features that can achieve the audience’s trust. Trust plays a significant role in converting prospects into customers. UGC content can quickly build trust about a brand among the target audience. Hence, it is suggested to give the possible importance to this content format. Therefore, it is essential to create UGC content to gain the trust of the target audience.

Wrapping Up:

B2C brands must have their possible focus on TikTok rather than other social platforms. The platform also has many Influencers who can take your brand to the right audience. TikTok also makes new updates on its application constantly. Hence, it is vital to stay abreast of these updates and frame the strategy accordingly. The above-given measures can improve your brand awareness to a considerable extent.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

View all posts by IITSWEB →

Leave a Reply

Your email address will not be published. Required fields are marked *