Why Accepting International Payments Is Good For Businesses

As a business owner, you’re bound to set higher ambitions for how your business will grow. For instance, as every business owner’s goal, your goal must be to strengthen your grasp of the current market in the regions you operate, or it could be to scale your business globally to establish international supplier relationships and customer base.

Owing to the digital connection the internet has given to the world, many businesses are turning their sights towards expanding their business on a global scale. Yet, only a few end up doing it. The main reason business owners refrain from going forward with the international expansion is the consideration of different risks, laws, and regulations involved with the payment processing systems from international sources. But there’s a way to escape this loophole. All you need to do to scale your business internationally with minimal expenses is to conduct extensive research on the payment service providers that can help you successfully set up a payment system while aligning with your target country’s trading laws.

You may have heard of the debit Visa card. It is a popular name for international payment cards businesses, and individuals use to make international payments. There are several benefits that the acceptance of international payments can bring to a business.

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  1. You can strengthen your brand’s image: when clients from across the world will get to know about your products and services, they will be tempted to make purchases to test the quality and durability of your products. It shouldn’t scare you if you’re confident about the quality of your products or services. Your brand name will become famous as more customers gain trust in your products. It will translate into growth in sales because people are more likely to buy products from brands they’ve heard about.
  2. Maximize profits: As mentioned earlier, a strong brand image will boost sales. The catch is that you can add multi-currency options for your product listings. That’ll give your customers a streamlined payment experience. For example, imagine you’re a Singaporean business that primarily sells products in dollars. You want to sell your products to customers in the United States. It will likely be inconvenient for your customers to convert the prices between different currencies of the products they’ve laid their eyes on. It may result in cart abandonment as they would consider this a work full of hassle. As a business owner, you can combat this by providing the service of automatically converting the prices into the customer’s home currency.  
  3. Earn by foreign currency exchange: foreign transactions come with hefty taxes that often deter individuals and businesses from making international payments. However, this problem already has a solution- multi-currency accounts. Multi-currency accounts let you accept and store prices in different currencies and convert them to another currency in bulk with minimal taxes. You can benefit from multi-currency accounts by exchanging currencies when the exchange rate is favorable.  

You no longer need to open a new outlet overseas to expand your products and services globally. Fortunately, in today’s time, it’s possible to establish an international clientele by growing your presence online. Even if you only offer services online, your business can grow more steadily if suitable payment gateways are integrated into your business system. However, you must ensure that your payment gateways support international transactions with minimal taxes to trade profitably with international clients and merchants. 


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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