Where Is Graphic Design Used?

Graphic Design

Graphic design is the profession of visual communication, that conveys a message to a viewer through digital art. Graphic design involves using colour, pictures and typography to communicate ideas and information. The components are referred to as the elements of graphic design. 

A graphic designer makes visual concepts that use pictures and art to convey information. This is achieved by combining text, image, shape colour and typography to convey the idea and message to the audiences. A graphic designer handles the whole process of visual art and work to create designs based on client’s demands.

A graphic design company London can help you to design the best posters and other forms of digital art for your business. 

Graphic design is now used extensively including in the print and digital industry. Every graphic design is different. Graphic design can be used in a range of methods to solve business issues or problems through the adoption of art. 

It can also be used in multiple designs for a business such as business cards, logo designs, banner designs, brochures,  posters, billboards, catalogues, newspapers, letterhead cards and so on and so forth. Graphic design can also be found and printed on fabric too, such as on your t-shirt, jackets or any clothing item.

Graphic design for advertising 

Any business visual identity is represented by its advertising. Graphic design is an excellent way to promote your company. Advertising can be in terms of logo design, visiting cards, flyers etc. This way you will attract more clients and customers.

Packaging graphic design 

To preserve and prepare products for storage, they all require packaging. Food is likely served in a package with a proper graphic design on it to appeal to customers. Any kind of food packing has a graphic design on it, giving it its own identity so it is recognizable that way.

Graphic design for publications 

Typography, annual reports, images, illustrations and photography are all required and is considered in publishing design. Catalogues, newspapers, newsletters, magazines and books are used in publishing design to create graphical layouts. Here fonts, colour and styles are all decided. 

Motion graphic design

Digitally designed and created moving visuals are known as motion graphics. A motion graphic is an animation that includes text as a key element. Animated logos, animated text, Gifs, video games and web etc are all created using motion graphics. 

Among marketers, it has become one of the most used styles. There are numerous tools for creating motion graphics, however, every skilled designer knows what and which combination of tools will work for a particular project. 

Art & illustrations 

Graphic designers are specialised in creating graphic art and graphics are in high demand these days. Visuals are created for the aim of communication and are used as a problem-solving tool by designers. It is also illustrated in books, newspapers, before being decorated with creative ideas. 

So as you can see, graphic design is used almost everywhere and for every purpose. To enhance your business marketing, choose the right kind of graphic design that you wish to incorporate into your posts and products.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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