What is Real-Time Architectural Rendering and Why Use It

architectural rendering

Today, not one design project can do without 3D visualization. How professionals create renders and how much the accuracy of computer modeling costs them, the Radi Dom PRO portal figured out.

Professional software for interior designers solves two main tasks. It’s creating drawings and 3D visualization of an object. The latter today is an indispensable element of almost any project. Since it allows not only to present to the customer the appearance of the future home. But also to choose a specific material or decor item, in order to then buy them in a store or order from the manufacturer of architectural rendering services.

Choice of software

So far, there is no “box” solution on the market that would cover all the needs of interior bureaus. And experts prefer different programs. For drawings, designers mainly use ArchiCAD and AutoCAD, for collecting moodboards and collages – Adobe Photoshop and Adobe Illustrator. For 3D visualization – a stack of AutoCAD / Revit, 3ds Max, Corona / V-Ray Renderer. The choice of software largely depends on the project budget and the result the customer is aiming at.

Of course, when it comes to low-cost projects, all the solutions are good here, just to reduce labor costs. Blender, Planer 5D and even very primitive online applications are being used, which are provided by leading manufacturers of furniture and building materials. But if we are dealing with a large project, then, of course, we cannot do without Autodesk 3ds Max.

How visualization is done

Professional programs for visualization are designed to represent the future interior on the computer screen as realistic and detailed as possible. And by no means save the designer’s time. Therefore, working in the program is perhaps the most essential part of the project development process.

3D visualization of the interior

After creating the scene, experts choose the camera angles that will fully reflect the design idea. There can be both standard angles and unusual ones. For example, a view of one room through another, close angles showing details. As a result, renders (computer-generated images) are obtained. They are sent to the customer for approval. Renders renderers are redoing until the customer approves the version with all the changes.

Walls and furniture can be modeled independently or you can use paid libraries. When modeling on your own, a design project takes twice as long as buying ready-made models. But even though we use paid libraries, finding the right model takes most of the time working on 3D.

This happens for two reasons. Firstly, in paid libraries you can find tens or even hundreds of thousands of 3D models. But at the same time, not all manufacturers of goods care about preparing an official 3D model of their goods. At the other extreme, when a large number of 3D models are available, the problem of finding and filtering them arises. The designers really do not have enough sites with good filters to find more info about the desired 3D model.

architectural rendering

Finding such models does not make it easy to hire a professional visualizer. On the contrary, when contacting a specialist, the designer must provide him with a technical task, in which in the smallest details it is necessary to indicate the color scheme, style and features of the project.

Firstly, do not take up work until a complete set of all measurements, furniture arrangement. Secondly, it is very important to find out the entire range of colors used, accurate to the code of each color. Thirdly, to find out how important is the use of all design elements “exactly”. Sometimes customers in the collage of the project use very vague color designations. For example, “milky” or “sea”. This approach baffles the renderer, since everyone has different ideas about the gradation of such color constructions.



IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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