How To Use Content Marketing Tweaks to Make a Powerful Impact on Marketing

content marketing

Do you know that content is a top focus for 80% of marketing professionals despite all the other elements? Additionally, content marketing accounts for 26% of B2B marketing budgets.

Creating high-quality content for a brand needs time, strategy, and effort, but what is more important is to promote the content to the right people at the right time. Therefore, content marketing is the most important part of any brand’s digital marketing strategy. 

Great content and great marketing go hand in hand, and to get the desired result, you need to capture the attention with the right tactics. Not only does it help your audience trust you and engage with your content, but it takes your business to a position where organic traffic gets easier to achieve.

Here are a few stats about the impact of content marketing that you should know.

  • Around 60% of marketing experts say that they produce at least one form of content every day.
  • According to Demand Metric, content marketing costs around 62% less than conventional marketing and produces three times as many leads.
  • In the same report, 93% of B2B marketers use content marketing. 

Tweaks to Create Successful Content for Marketing

content marketing

The stats mentioned above show how content marketing has become an integral part of business marketing. However, content marketing won’t bring results if you don’t know how to leverage it. 

Here are some effective ways to boost content marketing to get more results for your brand.

1. Consistency is the Key

Whether you prefer image text content on social media or the latest video marketing, it will fail if you are not visible. Marketing is all about being consistent in your efforts. 

Many businesses start their marketing journey with no idea of what’s working and trending, but slowly they start getting results just by posting regularly. 

You can get daily user metrics to measure your content performance if you are posting at least twice a week at the same time. 

Businesses must hire professionals to schedule their posts based on the users’ availability and experiment with content to get higher reach online.

2. Focus On The SEO 

Even if you are only creating videos, you will still need captions and descriptions to rank on YouTube and Google. So, including search engine optimization into your content marketing strategy can help you reach as many customers as possible. 

Research the right keywords, search terms, and subtitle formats relevant to your videos or images. Use Alt text, description and website link carefully to let Google notice your business and help you get higher on search results. You can also use paid search to get a customer to visit your website. 

SEO is the main element of any marketing strategy. However, if you are a beginner, hundreds of tools are available to help you with SEO implementation and keyword research. 

3. Add Clickable Actions to Your Content

The importance of CTAs (Call-to-action) is not a secret anymore. As a business, you don’t create content to make people just watch or read but encourage them to take action. So whether your goal is to get traffic on a website or get conversions, placing CTAs in a suitable space can help. 

You must know how to use CTAs on the screen to make viewers click on them and explore your product or service. It is recommended to use CTAs in the middle of a video to get more leads than just to put them in the sidebar. 

Marketers can also use CTA generation tools to get the best idea of creating clickable call-to-action.

4. Create Videos that Emotionally Connects the Viewers

In content marketing, successful content is always capable of evoking a viewer’s emotions. Likewise, commercials aim to touch the buyers’ emotions to know how a product or service can help them get rid of a problem. 

Thus, if you are into video marketing, you must know how to connect with the audience emotionally. 

Of course, information and entertainment are also crucial for a video to succeed. Hence, you should combine all these attributes in the video to increase ROI and conversions. 

For example, suppose you are a brand producing and selling organic tea. Then, you can use an Animated explainer video to showcase how a health issue can get better by drinking an organic tea (Your product). 

Furthermore, you can also create customer feedback videos where your client talks about their journey, the obstacles, and the success.

If you are still not sure how emotionally-charged videos can work for your marketing, take a look at this video by Coca-Cola. Now, you can evaluate how amazing an emotive video can turn out to be.

5. Keep up with the Algorithm

content marketing

Social media algorithms keep changing every week. Now that social media has become a vital part of content marketing, trends and events are a great promotional opportunity for brands.

 If you want to boost your engagement with great content on social media, keep up with the algorithms that help your content go viral. For example, using the most trending sounds, asking questions, hosting live chats and events, and giveaways for creating videos can attract more people to your business.

There are plenty of ways available to get aligned with the trends on social media and interact with your potential customers. The intelligent algorithm understands what’s trending. And with increasing views on a video, you can see how it notices and promotes your brand.

6. Influencer Marketing & Guest Blogging

Another great way to promote your content is to employ influencer marketing and guest blogging. 

Guest blogging is still one of the remarkable ways to market your content. The process of guest blogging helps you get organic results and rankings over time. Today, guest blogs with embedded videos allow brands to get organic traffic better than ever before. 

You need to search relevant websites and blogs that attract your target audience and create better posts with videos for the readers. Then, you can send the links to emails or connect with an influencer to advertise your content on various platforms.

Social media also allows you to ask relevant niche influencers to promote your videos. For example, they can encourage their audience to try your product or visit your website.

7. Use Social Media to Promote Your Content

Whether you create image content or videos for your business marketing, you should know how paid advertising works for all business sizes. In addition, social media is a great place to create video ads and reach your specific audience.

By creating user-centric content, you can encourage viewers to explore your business. Use social media insights to run ads that attract leads to your business more effectively. Ensure you have the right professionals to create engaging video and text-based ads.

Final Words

Employ these content marketing tips to boost your marketing results, and you will see how rapidly you attract visitors to your business website. Content marketing isn’t restricted to written content and image-based social media posts anymore. 

Video content is the new king for small businesses if done correctly. Experiment with the videos, tell your brand’s stories, and connect with your target audience to turn them into loyal customers. 


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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