The Internet has changed many things about our existence. It is an undeniable fact of existence. Life will never be the same thanks to the Internet, and life will never go back to how it was before the Internet. There have been few technological revolutions that have made an impact like this. However, with such great change comes serious implications. It is difficult to keep up. Think about an older person who grew up in an age where the Internet would have seemed like something from a fairy tale. Now, we order food, buy tickets, and watch television, all with the click of a single button. This is amazing to say the least. An area that the Internet has had a significant impact on is that of business, more importantly, advertising. Advertising has changed. It is no longer done how it used to be done. This has caused many advertising agencies to scratch their heads in wonder as they try and work out how to keep up with the new competition online. This article is here to further discuss the effect that the Internet has had on the world of advertising. First it is important to understand the effect that the Internet has had on people, and why it is so important for advertising.
Our lives are moving more and more online. Things are becoming more and more virtual. First it was the rise of social media platforms, then it was the creation of VR, and now it is the dawn of the Metaverse. Who knows what life will be like 50 years from now? However, as life moves more and more online, advertising agencies have had to adapt as people’s attentions are directed more towards the screen.
Traditional advertising is dead. As a society, we now consume less television, read the newspaper less, and listen to the radio less. If we want television, we watch Netflix. If we would like to read the newspaper, we use a news app. If we want the radio, we listen to a podcast. Therefore, advertising agencies that previously worked off these traditional forms have been forced to second guess their approach. New firms like that of Google Ad specialists called King Kong have been born out of this transition. These new firms use the power of the Internet to create accurate and efficient advertising campaigns that are put directly in front of the people that they are intended for.
The Rise of Social Media
Social media has well and truly changed the game. There has never been anything like a social media platform before in the history of mankind. These platforms are places where communication takes place, content is shared, and people have a voice. They are incredibly effective tools that are now used for advertising. There is serious benefit to be gained from advertising on a social media platform, if you would like to avail of this benefit then you can read here.
There are many ways in which the Internet has changed advertising. We have provided all but a few of these reasons. We hope that they have been of some use. Keeping up to date with the latest technological trends is half the battle when it comes to staying in the business game, here is where you can do just that.