Stand Up Pouch Packaging

When you send a product to a customer, you’re giving that person more than just the item they ordered. You are giving them a little piece of your brand. Everything from the quality of your product to the style of your packaging says who your company is. Resealable packaging helps send the right message in a few different ways, making them a great investment.

1. More Convenience for Consumers

Packaging may not seem like something you should spend a lot of time on but it can be nearly as important as the product it carries. Imagine that you make a great item and ship it to the customer, only for them to struggle to open your packaging. That’s enough to leave a bad impression about your company.

With resealable packaging, getting into and out of the product is easy. For products such as small grains or loose powders, stand up pouch packaging makes it simple for the customer to reach in the bag without it falling over.

2. Added Value With Your Product

Resealable packaging also increases the value of your product, especially when dealing with perishable food items. With most standard bags, your customer has to improvise a way to close their bag if they don’t use all of the food at once. That’s not always practical and also leads to food going stale sooner than it has to. A bag that’s made to reseal solves this problem.

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3. Reduced Waste for Customers

Your resealable packaging can also help customers reduce waste in two ways. First, since their food and products will stay fresher in the bag, they are less likely to need to throw out unused food since they have more time to finish it.

There is also a chance to help the environment by choosing bags that are made sustainably and can be recycled. These bags are less likely to be tossed in the trash compared to plain one-use packages.

4. Improved Brand Awareness

Your company also gets a big boost by using branded resealable bags instead of generic products. You have a chance to make a stronger impression on your customers by including your logo and distinct styling. It also becomes easier for other people to recognize your brand. This promotes growth for your company. Think of resealable bags as extra advertising for your product.

5. Types of Resealable Packaging

Getting the right bag for every type of product is also easy with resealable packaging. You can explore the different styles of packages, from flat pouches to child-proof stand up bags. Finding stick pack packaging suppliers also gives you the chance to repack some products into single-serve offerings, increasing your product diversity and potentially serving more customers.

Making your business the best it can be involves improving every aspect of what you do, including how you pack and deliver your products. When you consider the entire customer experience of ordering and enjoying what you’ve made for them, resealable packaging has the potential to add ease and value to a consumer’s interaction with your brand, making it worth the investment.


IITSWEB is the Chief Business Development Officer at IITSWEB, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

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