Doing business in Sydney has plenty of perks. The capital of New South Wales maintains a stable business environment and diverse economy, which is why it can serve as an ideal launching pad for small and medium enterprises. The myriad of opportunities combined with the right SEO Sydney strategies can help businesses in the city thrive and expand for growth.
But one of the most noticeable errors that companies in Sydney make is building a website and expecting clients to visit without exerting optimisation efforts. Some business owners rely on outdated SEO practices in hopes of boosting their search engine traffic.
Here are some of the most common SEO mistakes they must avoid to keep up with the current search engine updates and attract higher search engine traffic.
Mistake #1: Neglecting to Utilise Google My Business Listing
One of the most glaring errors in SEO today is not managing the Google My Business listing properly. Having a unique Google My Business account allows businesses to manage their business profile to let their target market know more about them. It also helps develop better interaction with the customers and expand their online presence.
Since Google continues to give importance to “near me” searches, companies will lose many opportunities if they disregard this strategy. It can help strengthen the business’s local presence, which is essential in the overall digital marketing campaign of the company.
Mistake #2: Concentrating on On-Site SEO
Lots of businesses still think that they must focus their SEO strategies on-site. While the bulk of their SEO efforts must still be on the website’s content, an off-site strategy must also take place to boost your online presence.
To improve your off-site SEO, you need to come up with plenty of sharable content that is entertaining and informative to encourage more people to repost it. It would also be important to invest in guest blogging and social media to maximise your off-site SEO campaign.
Mistake #3: Neglecting Title Tags and Meta Descriptions
Another glaring SEO mistake Sydney business owners make is forgetting to fix the website’s page title and meta description.
Like all the page elements of a website, SEO experts must create title tags with optimisation in mind. It must attract the users and the search engine bots to generate organic traffic and rank higher on search engine results pages (SERPs). On the other hand, meta descriptions must draw the readers to the website as it appears in the SERP through a compelling narrative of its content. Because of this, businesses must always include clear and informational title tags and meta descriptions in their website.
Most importantly, the biggest mistake that businesses in Sydney could make is being complacent about their existing SEO strategies. They must keep in mind that search engines regularly implement updates and changes in their algorithm. As a result, the SEO strategies that may be working now may be obsolete in a few months. So it is necessary to stay updated with the changes. It is also best to consult with experts in SEO in Sydney to learn about the latest trends in the industry.