We visit the site and strive to view the minimum amount of ads. An online store full of advertisements leaves a negative impression. Adware is a big waste that cannot be ignored. Pop-ups are created by competitors to drive customers away.
Set up an adware blocker in your Shopify store so shoppers don’t leave your site with annoying notifications. Blockers ensure that the site is not jammed with competitor ads or adult content. Buyers feel more comfortable without protection from adware, they are not distracted by extraneous things, and they choose to buy. Even if you are not an experienced Shopify designer, this will help you.
More than 90% of the online experience starts with search engines. If you look at the store analytics, you can make sure that a lot of visitors get to the site through the search engines. Buyers should be able to find products without difficulty. Optimization of an online store will make it noticeable, you can increase the number of interested people. Various applications have been created designed to understand what products buyers are looking for, and then go to the sellers’ pages. This allows the search to be personalized. It’s better to sign up with Google Shopping so that customers looking for products like yours will display product listings at the top of the search page in the search engine.
Voice search is the current trend in the e-commerce world. Many people have used their voice to search before making a purchase online. The problem with voice search is that it is able to show accurate results; accordingly, you need to optimize the pages of online stores for such a function to work.
To make the store available for voice search, you need to reorganize the content. It needs to be phrased in the way people voice requests.
On Pinterest and Instagram, potential online shoppers prioritize visual information over text. About half think the picture is more important than the text when it comes to online shopping. As the capabilities of online stores improve, the quality of visual search increases, and the number of customers using visual search is growing. This principle can be applied when choosing a dress that was seen in a movie.
According to Pinterest, visual search has revolutionized online shopping. On the platform, you can get a contextual view, find where you can buy it. This is possible with only one marker.
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The turning point for the shopper is the product pages. Most buyers claim that product images and videos are influencing choices. Now let’s talk about what you need to do to customize interactive pages:
- add quality product images. This will help the buyer better understand what you are offering;
- 3D images will look good. This is a new feature for Shopify and is meant to improve the experience;
- make sure that the description accurately describes the product, indicate all important details. This will allow the client to make the right decision;
- add a video showing that this product is already being used by other people, demonstrate different features;
- customer reviews, photo reviews will help convince the client;
- make parameter settings directly on the product page so that the buyer understands how the product looks like, as well as its cost.
Maintain a keen interest of buyers, place the content of the store so that a potential customer can place an order while walking through the store. If there is no personalized content, the person will most likely leave the page. Place widgets with personalized recommendations, use different apps to customize. Suggest products that are interesting based on your browsing history.
Follow the link https://www.makebecool.com/services/migrate-to-shopify to get professional advice from our specialists.